Evaluation Of The Performance Of A Small Business...

SIGNMENT SUBMISSION FORM This sheet must be submitted with your assignment. Failure to complete, sign and submit this form will result in a mark of ‘0’ for the assignment. Student Name ELENA UTA Student ID P1030912 Assessor Name SHABNAM S. Qualification PEARSON BTEC Level 5 HND Diploma Business (Management) Unit Number Unit Title Unit 33: Marketing Principle (MP) Assignment Title Assessment of the Performance of a Small Business Enterprise Date of Submission 30.10.2016 By submitting this form and signing below, I declare that: †¢ I am the author of this assignment and that any assistance I received in its preparation is fully disclosed and acknowledged in this assignment †¢ I also certify that this assignment was prepared by me specifically for this course †¢ I certify that I have taken all reasonable precautions to make sure that my work has not been copied by other students †¢ I confirm that I have understood the College’s regulations on plagiarism †¢ I confirm that research resources are fully acknowledged †¢ Signature: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ELENA UTA †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Date: †¦30.10.2016†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Introduction Marketing is the social process by which individuals and organisation obtain what they need and want through creating and exchanging value with others. (Kotler Armstrong, 2010). The marketing process of accompany typically involves identifying the viable and potential marketing opportunities in the environment, developing strategies to effective utilise theShow MoreRelatedBalanced Scorecard Systems for Small and Medium Enterprises796 Words   |  3 Pagesan organization’s business strategy and performance system. In SMEs the role of performance management becomes more essential because the workforce is now operating at an optimum level. In small and medium enterprises (SMEs) the employees are less in number than in larger organizations. Without a proper structured performance measurement and appraisal system, direction, expectations and their roles cannot be effectively communicated to them. 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